# Why Peak Retail No Longer Ends on Christmas Day

Jan 2

Written By [Matthew Prewitt](/content/press-feed?author=5e8cf7a9f1f6d51956e06184/index.html)

Original article published [here](https://www.pymnts.com/news/retail/2026/why-peak-retail-no-longer-ends-on-christmas-day/).